Mexico’s entrepreneurial spirit is thriving, and few embody that energy better than Jimena Suárez Ibarrola, founder of Sentient. In this episode of Elevate Your Brand, host Laurel Mintz uncovers Jimena’s journey from working inside major corporations to launching her own agency dedicated to authentic, human-centered communication.

Jimena shares how Sentient helps brands bridge cultural divides, adapt to shifting consumer expectations, and build campaigns that resonate across Latin America and beyond. Together, they explore the power of empathy in business, the role of creativity in navigating global markets, and what it takes to turn local insight into international impact.

Whether you’re a brand builder, a marketer seeking cultural fluency, or simply inspired by entrepreneurial grit, this conversation offers a fresh look at purpose-driven growth and the art of storytelling that truly connects.

Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantrepreneurs” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and across the U.S.

Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.

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